Laneige — June 2025 Product & Video Analysis

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June 2025 — Key Metrics

Total Orders
4,309
Total Samples Sent
1,361
Total Revenue
$152,675.66
Average Order Value (AOV)
$39.31
Total Videos Posted
10,602

Analysis

  • Scale: 4,309 orders and $152,675.66 GMV yield an AOV of $39.31.
  • Sampling intensity: 1,361 free samples → 31.6% samples-per-order ratio.
  • Content throughput: 10,602 videos in June ≈ 353/day; revenue-per-video ≈ $14.40.
  • Maintain posting volume but prioritize creatives that drive orders without heavy sampling to lift ROI.

Top 10 Products — Orders • Free Samples • Conversion • Sample Multiple

Analysis

States × Products (All / Heatmap)

Analysis

Video Performance — One Chart

Analysis

Video Performance — Top 10 Products

Top 10 by Video Orders

Top 10 by Video GMV

Analysis

Analysis

Top 3 Creators — One-Page Dashboard

Top 3 Creators — One-Page Dashboard June 2025

GMV vs CTR vs C2O • Summary table • Embedded video examples

📊 Overall Performance

Creator Views (VV) Orders GMV ($) Avg. CTR Avg. C2O
kelscsfaves 642,585 731 $16,341.15 3.8% 1.8%
allure_fashion 501,484 277 $6,597.44 5.5% 0.6%
loveliness36 481,113 132 $3,035.36 8.4% 0.03%

📈 GMV vs CTR vs C2O

🎥 Top Videos

Analysis